The number of people perusing the web on mobile devices is huge, nobody can say otherwise. Ericsson reported that in the past year, mobile traffic more than doubled. The number of users in the United States alone who use the internet via a mobile device grew 19% over the past year. The Times of India recently reported that the number of mobile phones in the United Kingdom is now greater than the number of people there; not only that, but 27% of the adult population in Britain now uses a smartphone. It’s becoming clear that mobile browsing isn’t only here to stay, but it’s here to change the way we consume media. What does this mean for content creators and designers? In short, we must adapt and begin thinking about content in a more inclusive fashion.