MCC for SOS Children’s Villages

The Multiple Capture and Conversion system for SOS Children’s Villages is a dynamic application for the creation of fully customisable landing pages for online marketing campaigns. The idea was born after the need of a custom platform that was not available on the market. Custom landing pages allowed them to launch several campaigns in multiple channels, with the possibility to evaluate the performance of each one.

The solution was built on the LAMP stack using CodeIgniter. For front end, HTML5, CSS3 and Twitter Bootstrap was used. It has a very complex backend interface to manage the donors, statistics, landing pages and more.